PolarwynServices
Local marketing services. One system that gets you called.
Your website was built by one person. Your Google profile is looked after by nobody. Your ads were set up by someone who stopped answering emails. Every piece works a little, and none of them work together. We run all of it as one system, and show you every month what it brought in.
- Start
- Launch, about 3 weeks
- Then
- Foundation, Growth or North Star
- Contract
- Month-to-month
- Notice
- 30 days
- Your accounts
- Always in your name
01Where you are
Most owners arrive here from one of four places.
Stuck with an agency that went quiet
Switching marketing agencies
With us your accounts stay in your name and you can leave with 30 days’ notice. Here’s exactly how the work runs, and how leaving works.
Doing it all yourself, and running out of evenings
Doing your own marketing
Foundation takes the posting, review requests, listings and articles off your plate, and reports what they bring in.
Ready to grow, or to open a second location
Expanding a local business
North Star adds Google and Meta ads for calls sooner. An extra location is an add-on on any plan.
Starting from scratch, or starting over
New website and Google profile
Launch builds the website, the Google profile and the tracking in about 3 weeks.
02The services
Six disciplines. One reason: the call.
Each of these decides a piece of the same two minutes, when a stranger compares you with two others. Run them separately and nobody can tell you which one worked. Run them together and the report can.
Local SEO
Google Maps, the local 3-pack and “near me” searches
The patient work that moves you into the few names people actually see, and keeps you there.
Google Business Profile management
Setup, weekly posts, photos, questions
Your shop window on the map: complete, current and clearly open, four posts a month.
Review management
More real reviews, a reply to every one
A simple way to ask every happy customer, and a thoughtful reply to every review within 3 working days.
Website design for local businesses
Fast, mobile-first, built to book
Up to 6 pages on WordPress, in your name, with call and book one tap away on every page.
AI search visibility
ChatGPT, Gemini, Perplexity, Google’s AI answers
Clear, consistent facts everywhere AI reads, so when someone asks who to call, it has reason to say you.
Google and Meta ads
Search, Local Services Ads, Facebook, Instagram
Calls this month, on your own accounts and your own card, with the cost of every booking in your report.
03Launch
First, we fix the foundations. That’s Launch.
About three weeks, done once. A fast website, a complete Google profile, and tracking on every call, form and booking. Skip this and every month after is guesswork, for you and for us.
04Monthly plans
Then pick your pace. Move up when the numbers say so.
Quantities are per month. Each plan includes everything in the one before. You move up when your report shows you’re ready, not when we feel like selling you something.
| Foundation | Growth | North Star | |
|---|---|---|---|
| Best for | Good at the work, quiet online | Found, but not yet familiar | Ready to grow faster |
| Google Business Profile posts and photos | 4 a month | 4 a month | 4 a month |
| Review requests, and a reply to every review within 3 working days | Included | Included | Included |
| Local SEO and AI search | Included | Included | Included |
| Blog articles (800–1,200 words) | 2 a month | 4 a month | 4 a month |
| Organic social on 2 platforms | Not included | 12 posts and 4 short videos | 12 posts and 4 short videos |
| Local authority building (earned outreach) | Not included | 20 sites contacted | 20 sites contacted |
| Google ads: Search and Local Services Ads | Not included | Not included | Included |
| Meta ads: Facebook and Instagram | Not included | Not included | Included |
| Ad creative | Not included | Not included | 2 video ads, 6 static ads |
| Landing page for ads, with 1 test a month | Not included | Not included | Included |
| North Report and a 20-minute review call | Included | Included | Included |
Foundation
Be found, and look trusted
For the business that’s great at the work and invisible online. We get you on the map and keep you there.
Growth
Become the name people already know
For the business that gets found, but isn’t yet the familiar one. Social, short videos and more content, every month.
North Star
Calls this month, not next year
For the business ready to grow faster. Google and Meta ads on top of the steady work, on your card, with cost per booking in your report.
05Add-ons
Add what you need.
Available on any plan, after Launch, so the tracking is already in place.
- Google ads only, or Meta or TikTok ads only
- An extra 30‑second video ad, from your own footage
- An extra set of 3 static ads
- An extra location: a second Google profile, location page, review system and reporting
- An extra social platform
What we won’t do.
If you ask for one of these, we’ll tell you straight and point you to someone who does it.
- Paid links, fake reviews or posting as fake customers
- Guaranteed rankings or a guaranteed number of leads
- PR, TV, radio, print or influencer campaigns
- E-commerce, Amazon or national campaigns
- White-label work for other agencies
06Questions
Questions owners ask before they switch.
I already pay someone for marketing. Why would I switch?
You don’t have to decide anything today. Start with the free audit: it shows what’s being done and what isn’t. If your current setup is working, the report will say so.
Why does everyone start with Launch?
Because every monthly plan needs a website that works and tracking that counts calls and bookings. Without them, nobody can tell you what’s working.
Can I buy just one service, like local SEO?
Local SEO, your profile, reviews and AI search work as one system, so they come together in every plan. Ads can be added on their own after Launch.
Is there a contract?
No. Monthly plans are month-to-month, with 30 days’ notice.
We’re opening a second location. Can you help?
Yes. An extra location is an add-on: a second Google profile, a location page, its own review system and reporting. Start with the audit for the location you have. It shows what’s worth copying and what to fix first.
Do you work in my industry?
If your customers find you, call you and book you, almost certainly. See the industries.
07Next step
Not sure where to start?
Neither is anyone, until they see their numbers. The free audit gives you a North Score out of 100 and ends with a plain recommendation, even if it’s “you don’t need us yet”.
Free · No obligation · Your report to keep