PolarwynHow we work
No mystery. No lock-in. Here’s exactly what happens after you say yes.
Most agencies go quiet after the contract is signed. We do the opposite: the same work every month, a report that starts with booked appointments, and a 20-minute call where you can ask anything. Here’s the whole thing, start to finish.
- Step 1
- Free audit, 2 working days
- Step 2
- Launch, about 3 weeks
- Step 3
- Every month, a North Report
- Contract
- Month-to-month
01The path
Three steps, in this order.
1. Free audit
2 working days
18 checks and your North Score, then a 15‑minute walkthrough that ends with a plain recommendation.
2. Launch
About 3 weeks, once
Week 1: access and audit. Week 2: build. Week 3: review, launch and a tracking check.
3. Every month
Month-to-month
Foundation, Growth or North Star. The same work, done every month, and a North Report with a 20‑minute review call.
02Who does what
Who you’ll actually deal with.
Your account owner
One person, week to week
Knows your business, answers your questions and walks you through your report every month.
Our specialists
Web, content, design, video, social, ads
Developers, a content creator, a designer, a video editor, a social media handler and an ads specialist do the work.
You
About 20 minutes a month
One person who approves our work, about 20 minutes of phone footage a month, and quick replies when customers call.
03Every month
Your North Report.
Same structure every month, so you can read it in five minutes. It starts with booked appointments, then compares this month, last month and day zero, the score we recorded before we started.
When a month is slow, the report says so, says why, and says what we’re changing. Then we walk you through it on a 20‑minute call.
- Calls, forms, online bookings and booked appointments
- Reviews, map position and mentions in AI answers
- On Growth, social reach and earned links
- On North Star, ad spend, cost per lead and cost per booking
| Measure | This month | Last month | Day 0 |
|---|---|---|---|
| Booked appointments | 31 | 24 | 12 |
| Calls from search and maps | 58 | 47 | 21 |
| Online bookings | 14 | 9 | 0 |
| New Google reviews | 6 | 5 | 1 |
| Map position, main service | 3 | 5 | 11 |
| Named in AI answers | 2 of 5 | 1 of 5 | 0 of 5 |
What we changed: two new service pages, weekly posts, and online booking added to the profile.
04The terms
Month to month. Everything stays in your name.
Month-to-month
Stop with 30 days’ notice. We keep clients by being good, not by contracts.
Your accounts
Website, domain, Google profile and ad accounts stay in your name.
Your ad budget
Paid on your own card, straight to Google and Meta. We never hold your money.
If you leave
You keep everything: the site, the accounts and their history.
05Our rules
What we won’t do, even if you ask.
- Buy links, or sell them
- Write fake reviews, or post as fake customers
- Guarantee rankings or a number of leads
- Present AI-made faces or stock photos as your real team
AI helps us draft. People decide what to say, edit videos of your real team, run your ads and answer to you every month.
06Questions
Questions about working with us.
Do you use AI?
Yes, and it’s part of why our prices are fair. AI drafts. Our people decide, edit and answer for the results.
How soon will I see results?
Launch is live in about 3 weeks. After that, your report shows what changed each month, slow months included. We never promise numbers we can’t control.
What do you need from me?
Access to your accounts within 3 working days, one person to approve our work, about 20 minutes of phone footage a month, and quick answers when customers call.
How do I switch from my current agency without losing anything?
First, check that your website, domain, Google profile and ad accounts are in your name. If they aren’t, we walk you through asking for owner access in Launch week 1. We keep what works and fix what doesn’t. Nothing gets rebuilt just to look busy.
Can I stop?
Yes, with 30 days’ notice. Everything stays with you.
07Next step
See where you stand.
Step one takes two minutes to book. In 2 working days you’ll have your North Score, the three fixes in order, and a 15-minute call to walk through them.
Free · No obligation · Your report to keep